Julius Baer has been deeply committed to supporting and promoting visual art for decades, be it through art prizes, fairs, or museums. This tradition can be traced back to the 1930s, when the Baer family launched its private art collection. Building on this legacy, Julius Baer established its corporate art collection in the early 1980s. Since that time, the bank has steadily expanded its commitments and entered into exciting partnerships around the world to help further the reach and impact of artistic expression.
Showcasing local art through art fairs
Julius Baer has been the official financial sponsor of Art Dubai since 2015, reflecting our commitment to supporting the United Arab Emirates’ emergence as both a business and a cultural hub, and our belief in the regional art scene. We also support the vibrant arts scene in Indonesia, another important market for Julius Baer, through our sponsorship of Art Jakarta, which is one of Southeast Asia’s most significant and oldest art fairs.
Experiencing art in person
We believe in the importance of experiencing art first-hand, and are therefore honoured to sponsor MAMBO, one of Columbia’s leading institutions for art and culture. And since 2018, we have been a main partner of Switzerland’s Museum of Contemporary Design & Applied Arts MUDAC. Julius Baer is also a partner of Schirn Kunsthalle Frankfurt, Germany, one of the most prestigious exhibition venues for modern and contemporary art in Europe.
Promoting art communities
Julius Baer is proud to be the lead partner of Zurich Art Weekend, enabling an exciting, discovery and networking platform for the national and international art community. The partnership highlights Julius Baer’s long tradition and heritage in arts to facilitate the dialogue across cultures and generations, to spark innovation and to encourage diversity. Julius Baer supports the visual arts in Switzerland, with a contemporary art collection that today comprises more than 5,000 artworks.